• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• +11.8%

  ad recall

• 8.5M

  unique users reached

• 6,662

  leads at £1.69 CPL

Learn How Carolina Herrera Launched ‘La Bomba’ with an Integrated Creator and Media Partnership on TikTok

• 19.89%

  6-second video views

• 2.31%

  clickthrough rate

• 22

  conversions

Help Flash X Tidart, part of Havas Market

• +486.2%

  CTR

• -59.5%

  CPC

Learn how The Perfume Shop used Search Ads campaign to drive click-through rates and lower their CPC

• 5.8 M

  Total Reach

• >20M

  Impressions

• 12.5%

  Ad Recall

Igniting Gen Z Engagement on TikTok Through Branded Mission and Creator Content

• 125%

  increase in average watch time

• 141%

  boost in click-through rate

• 53%

  lower cost-per-click

From Micro to Macro: Spotlighting Samsung's 100-Creator TikTok Campaign

• 8X

  ROAS

• +2K

  purchases

• +100K

  website traffic

Creating scalable growth for a luxury fashion brand

• 3.8m

  users reached

• 28.6m

  impressions

• 1.75€

  CPM

Increasing product awareness with strategic ad creatives

• 226M

  video views

• +32%

  followers

• +7.7%

  ad recall

Scoring big: How Deutsche Telekom gained fans and subscriptions for its MagentaTV platform during Euro 2024

• 20.1%

  higher ad recall

• 12.4%

  more awareness

• 3M

  6-second video views

Weleda finds its sweet spot leveraging a smart TikTok First asset mix

• + 6.2%

  Awareness

• + 2.6%

  CTR in Symphony Try-On vs. Campaign Average

• +2.5x

  ROAS vs. Other Platforms

TikTok’s Impact on XSide’s Try-On Revolution in Türkiye

• +3,472

  Incremental purchases

• +7.5x

  Incremental ROAS

• +2.5%

  Relative lift

Domino’s proves incremental ROI with TikTok’s Conversion Lift Study, driving more purchases and boosting return on ad spend.